Forum Posts

Sohel Chowdhury
Jul 16, 2022
In Welcome to the Forum
Content Reuse. This is one of the phone number list main themes in any conversation about smart content. It's a key part of this definition, crafted by Ann Rockley, author of Managing Enterprise Content and founder of the Intelligent Content Conference: This article examines the phone number list fourth element of the definition: reusability. Even if you don't plan to implement smart content immediately, you can benefit from exploring the meaning of reusable content . Content reuse is “the practice of using existing components phone number list of content in more than one way,” as Ann describes it. Well-structured and semantically rich content can be easily retrieved - manually or automatically - for reuse. Reusable Content On the phone number list intelligent Content Conference website, each speaker's page displays name, biography, session title, and session date and time. These elements were not copied and pasted on this page. Every element is reused - automatically pulled from a single source. The photo is stored in the same location, the speaker's name is stored in the phone number list same location, and so on. If you change a photo, name, or session title, you change it at the phone number list source, and that change then appears everywhere. On a small scale, that kind of efficiency is nice to have. On a large scale, it is mandatory. Content not configured for reuse quickly becomes messy. You can reuse any type of content, including images. For example, I've used the phone number list screenshot you see here in three places so far: in a SlideShare presentation, in our Getting Started With Intelligent Content eBook , and here. I had reuse in mind from the start. I always knew I wanted to drop this image everywhere - the preso, the e-book, this blog post, and wherever the CMI team might want to use it. Confession: I hadn't planned for reuse as well as I could have. Ideally, I would have worked with the phone number list graphic designer to create an image (a whole set of images, in fact) that we could use everywhere without changing anything. This is the true spirit of content reuse. I did not do this. I ended up having to modify the image to match the style of each deliverable. For this article, for example, I changed the captions from red (as they were in the e-book) phone number list to orange (our standard treatment on this blog). Forms of reuse Don't worry if some phone number list of these content types don't make sense to you or don't apply to your situation. Your form of reuse could be as simple as storing a set of vetted, self-contained content items in a single source – a centralized spreadsheet, for example – so that a team of content creators can pull and copy those elements and then paste them into various deliverables: blog posts, e-books, magazines, newsletters, etc. do you want an example? The phone number list Content Marketing Institute recently implemented a spreadsheet as a single source phone number list of content marketing examples that all team members can manually reuse across any channel or deliverable. Check out our article Repurposing Content: A Super Easy Way to Get Started.
Smart Phone Number List Content: What Does “reusable” Mean? content media
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Sohel Chowdhury

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